ちょっと前の記事で
米タイム、今年の人は「あなた」 - NIKKEI NET【ニューヨーク16日共同】米誌タイムは16日、年末恒例の「パーソン・オブ・ザ・イヤー」（今年の人）を発表、世界中の各個人がインターネットを通じて情報や動画を自由に発信し、それが世界に大きな影響を与える時代に入ったとして、一般市民を指す「あなた」を選んだ。
って記事があったのですが、今日六本木のツタヤに寄ったら売っていたので買ってみました。
パソコンのモニターの部分に銀紙のような反射板が使われていて、そこに自分の顔が写るようになっています。
中身は買ってきたばかりで読んでないのですが、なるほど面白い試みです。
思えば、今年はblogで個人が文字を発信するのが当たり前となり、Podcastで個人の音声の発信が広まる前に、YouTubeで個人が動画を発信する時代の幕開けになったわけです。
さらに海外ではMySpace、日本でもmixiといった個々が直接つがなるSNSが浸透して個々の口コミがマスメディアからの発信と同等、もしくはそれを超える力を持ち始めてきてる気がします。
集合→個
という情報の伝わり方じゃなくて
個→個→個→... = 集合
という情報の伝わり方になってきたってことかなと。
というか、約10年前にインターネットが普及し始めた頃からそんな時代の兆しはあったのですが、今年はそれが一般の人たちにまで浸透したのが実感できた年だってことなんでしょう。
じゃあこの次は？ってことなんですが、今は集合が解体されて個と個が集まってコミュニティが生まれている状態で、次はコミュニティとコミュニティがつながって新たな集合が生まれるんじゃないかと漠然と思っていたりします。
で、またそれが解体されて・・・の繰り返しなのではと。そのタイミング、タイミングで新たなコミュニケーションの道具や技術が介在されていくと。
なんとも面白い時代です。
ちなみに過去のPerson of the Year。
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